“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

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“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

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August 12, 2024/By

“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty...

Cybersecurity Threat Advisory: VMware ESXi flaw exploited by ransomware group

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August 5, 2024/By

Cybersecurity Threat Advisory: VMware ESXi flaw exploited by ransomware groupA VMware ESXi vulnerability, known as CVE-2024-37085, has been discovered and it is actively exploited by several ransomware groups. Review this Cybersecurity Threat Advisory to learn...

Ready, set, DORA

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August 5, 2024/By

Ready, set, DORAThe Digital Operational Resilience Act (DORA) has been slowly rolling out in Europe since 2023, as I highlighted in this post back in March. By January 2025, it will be in full...

Tech Time Warp: The golden age of Minitel

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August 5, 2024/By

Tech Time Warp: The golden age of Minitel With all eyes on Paris thanks to the 2024 Summer Olympics, it makes sense to turn our attention to a uniquely French chapter in technology history: the...

Tech Time Warp: A look back at Olympics technology innovation

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July 29, 2024/By

Tech Time Warp: A look back at Olympics technology innovationThe 2024 Paris Olympics is already being hailed as groundbreaking in the use of artificial intelligence to protect athletes from online abuse and answer their...

Does your MSP portfolio need a new security vendor?

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July 29, 2024/By

Does your MSP portfolio need a new security vendor? Changing technology vendors can be a daunting and stressful proposition for a managed service provider. Not only do you risk internal operational disruption and performance issues...

MSPs must prioritize mobile device security

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July 29, 2024/By

MSPs must prioritize mobile device securityLast week, we had an overview of the increasing concerns and security challenges surrounding mobile devices. This week, we continue the conversation about mobile devices with Eric O’Neill. Eric...

Understanding the Impact of Google Consent Mode For Your Business in 2024

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July 29, 2024/By

Understanding the Impact of Google Consent Mode For Your Business in 2024 In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe”...

How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]

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July 29, 2024/By

How I Write SMART Goals and Make Them a Reality When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. ...

Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

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July 29, 2024/By

Target Audience: My Tips for Finding the Perfect Fit Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I...