How to Write a Marketing Email: 28 Tips for Writing Compelling Email Copy Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy...

Ask an MSP Expert: Optimizing marketing resources to boost ROIDeciding where to invest your marketing dollars and how to amplify your reach can be daunting. It’s important to tailor your strategy to your unique...

Tech Time Warp: Bidding adieu to AppleTalkFifteen years ago, Apple quietly discontinued one of its innovations from the 1980s: the AppleTalk networking protocol. When Apple released Mac OS X 10.6 (Snow Leopard), it ended...

The cyber-physical attack threat is growingIn most cases, a breach involves hackers stealing data they can then resell on the dark web. As a result, distributed denial-of-service (DDoS) attacks and other attacks used to...

Creating Your Brand Voice: A Complete Guide Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why...

How to Set (Crushable) Marketing Goals, According to HubSpot Pros Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ...

Cybersecurity Threat Advisory: Your Oracle NetSuite data may be exposedResearchers discovered that externally-facing Oracle NetSuite e-commerce sites may expose sensitive customer information when configured inaccurately. Review the details in this Cybersecurity Threat Advisory to...

MSP tips to properly dispose e-wasteManaged service providers (MSPs) have a lot to do when it comes to keeping their clients safe. For example, they must watch patches, firewalls, IoT, and even dumpsters. While...

Tech Time Warp: Have you ever wondered about the history of cut, copy, and paste?For many of us, using the keyboard shortcuts for cut, copy, and paste is as second nature as flipping a...

How to Determine Your A/B Testing Sample Size & Time Frame I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B...