How to Create An Action Plan: A Straightforward Guide for Marketers A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my...

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t),...

Ask an MSP Expert: Unlocking the power of AI for marketingAs managed service providers (MSPs) continue to explore the potential of artificial intelligence (AI), many are asking the innovative ways they can integrate AI...

Cybersecurity Threat Advisory: Critical vulnerabilities in SonicWallSonicWall disclosed three critical vulnerabilities affecting the SonicOS firmware. These flaws include an authentication bypass affecting the SSL VPN and SSH management interfaces, which can enable attackers unauthorized...

Pioneers in Tech: Peter de Jager, the oracle of Y2KOn page 115 of the Sept. 6, 1993, issue of Computerworld, a Canadian computer consultant named Peter de Jager launched an industry: responding to Y2K....

The Ultimate Guide to B2B Marketing in 2025 Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing...

What Are Content Managers, and How Do You Become One? As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does...

The 9 Building Blocks of a Business’s Organizational Structure I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team's...

Seize the opportunity: Managed platform engineering servicesOne of the nascent trends in IT that is gaining  traction is the rise of platform engineering. This centralized approach focuses on optimizing the application developer experience, striking...

Tech Time Warp: 50 Years of the Microsoft brandOn Jan. 2, 1975, Microsoft co-founders Bill Gates and Paul Allen wrote a letter to MITS, the manufacturer of the Altair computer. Inspired by a Popular...